FREE Books!

Hello, friends. I am going to start hosting fun book giveaways on my site! Please send your family, friends, colleagues, and writerly pals my way! I would really appreciate it. This month, I am giving away a fantastic NEW bestselling marketing book called WHY JOHNNY CAN'T BRAND. If you want to be in the running to win the book, please post a comment below or e-mail me at marla_alupoaicei@yahoo.com and say, "Add my name to the drawing!"

 

We've been talking a lot about branding lately, so let's take a short branding quiz. Check out the following three phrases. Can you tell what product/brand they fit?  

     Just do it.
     Ain't nothin' like the real thing.
     _____ can save you 15% or more on your car insurance.  

 

The first tagline is, of course, Nike's. The second is for Coca-Cola Classic (which, by the way, is the WORLD'S most-recognized product). The third is GEICO's tagline. Can't you just picture the funny little British-speaking gecko mouthing off about something? :)

 

There's so much buzz now about branding, but what exactly IS it? How does it tie in with our mission and purpose as Christians? How do we choose a brand and tagline that fit us and our business perfectly and also succintly communicate the core of our calling?

 

In order to help you answer these questions, I am going to make available this amazing book called WHY JOHNNY CAN'T BRAND. It changed my perspective on branding by offering a variety of fantastic business tips on how to combine your NAME with your DOMINANT SELLING IDEA (the dominant focus of your personal ministry/writing career). According to the book, your dominant idea and tagline must be:

 

      1. Superlative

      2. Important

      3. Believable

      4. Memorable

      5. Tangible 

   

The book analyzes each of these points in detail and helps you choose a brand and tagline that fulfills them. Whether you are an author, a businessperson, or a professional in any other field, this book will be invaluable to you! 

 

If you are interested in winning the book, please post a comment here explaining why you should be the one to get the book! You can be straightforward or creative - write a funny post, a limerick, a poem, whatever. I will put all the entries into a bowl and choose one at random to win the book. I will contact the winner! I will accept entries throughout the month of October and will draw the name on Halloween. Thank you! Blessings on your branding success!