Social Networking: Can You Strike a Balance?

Just read an intriguing post on this topic by Alan Weiss. Many authors/editors/speakers and others in the industry are spending countless hours on Facebook, Twitter, etc. Is this social networking just for fun and for "giving back" to others from what you've learned throughout your career? Or does this type of networking really help to build your platform and increase traffic to your ministry or business? For tips on maximizing your effectiveness, check out Alan's excellent article "What Price Glory?" at contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here