More on Brands

I've been reading a lot about branding lately and am finding it quite intriguing. I discovered some great writers' brands/taglines and thought I would share them to help us get our "creative juices" flowing.

 

I met yesterday with "Mad Genius Writer" Randy Ingermanson. He's such a gifted, humble, kind person who really has a heart to help young writers achieve success. He told me that he's been working on branding himself for many years, and this is the brand/tagline he has chosen: "THINK FAITH." Don't you love it?

 

Author friend Mary DeMuth has chosen the tagline "Turning Trials into Triumph." I love that, too. It defines Mary's personal story and her writing ministry so well.

 

I've been thinking about what characterizes my ministry. Faith is vital, as it's part of my ministry title: Leap of Faith. Part of my passion is to help people break out of ruts and follow their dreams. For so much of my life, I lived in fear, afraid to take risks. But now that I am doing what I love, I feel so much more fulfilled. 

 

Maybe "Risky Faith"? Or "Faith Makes It Possible"? Or "Making Space for Grace"? Let me know your thoughts.

 

Camy Tang, whom I just met last night for the first time, has been hugely successful with her line of Asian-inspired Christian chick lit. Her tagline for her new book, Sushi for One?, is "Romance with a Touch of Wasabi." Very fun! Cami won the Genesis Award for a new writer at the American Christian Fiction Writers Conference. Congrats!

 

Camy features lots of great writing tips and exciting giveaways on her blog, including new books and iPods. Check out her website at camys-loft.blogspot.com. Blessings!